In any business to CUSTOMER (B2C) or business to business (B2B) type of environment, a CUSTOMER is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a CUSTOMER’s mind. As such, this predicament has provided as a challenge task to most business conglomerates that places strong emphasis on CUSTOMER relations. Although many researches and studies were conducted on the actual working of the CUSTOMER’ mind, till today it is still a mystery. Therefore, this research is focused on the impact of CUSTOMER service practices on CUSTOMER satisfaction and RETENTION in the regional medical stores (Koforidua). The study adopted both qualitative (case study) and quantitative methods respectively. The medical store in the eastern region was selected to gather data, which was acquired from answers obtained from our administered questionnaire. The population of the survey constituted the clients that the medical store supply drugs and other medical services to within the eastern region of Ghana. Hypotheses of the study were analyzed using correlation and regression. Results of the study showed that there are high positive correlation between the constructs of CUSTOMER service practices, CUSTOMER satisfaction and CUSTOMER RETENTION.

This study was conducted to identify and to rank the factors affecting market RETENTION in fitness centers. 14 participants including the CUSTOMERs and managers of fitness centers participated in a semi-structured interview to collect the required data. Sixteen factors were extracted from the interviews and sixteen experts evaluate the relationships among these factors with pairwise comparisons. Based on Interpretive-Structural Modeling, the factors categorized in five levels, i. e. 1) CUSTOMER relationship quality, CUSTOMER experience quality, reputation, price, perceived value and satisfaction, 2) Overall servicequality, secondary services and ethical climate, 3) Training type and schedule, location and accessibility and social responsibility, 4) Interior design and equipment, 5) Manager communication and trainer’ s competencies. For the sake of CUSTOMER RETENTION, fitness centers are required to align their decisions with their CUSTOMER requirements. Ranking the effective factors in this study can provide the fitness centers’ managers with a better understanding of the factors affecting CUSTOMERs’ decisions.

Background: In a difficult competitive environment, timely and organized relationship with CUSTOMERs is the best way to increase CUSTOMER satisfaction, increase sales and reduce costs. Methods: In a mixed method, interview was used in qualitative section and questionnaire was used in the quantitative section. The statistical population for the interview was 12 people and the statistical population of the quantitative section included 380 CUSTOMERs of Saderat Bank of Isfahan and Lorestan provinces that their total number was 37000. Measurement tools included a researcher-made questionnaire and an interview form. Data analysis was performed by regression test method in SPSS software. Results: The website, ease of use, information security, appropriate format, savings in time, and subjective norms were considered as effective variables of electronic banking services. The results indicated that each of the above components have a direct and significant relationship with CUSTOMER RETENTION. to save time, service offering systems should be used using the data of each CUSTOMER and the information and the services provided without the need for the CUSTOMER's presence in electronic services to improve performance of electronic banking as well as provide conditions for full competition in the market for banks to increase the performance of banks. Conclusion: Given the development pattern of CUSTOMER RETENTION in banking services, it is necessary to pay special attention to the importance of the effective factors listed by managers and employees.